Regardless of whether the user would be bothered or not, Facebook will display ads in the News Feed. The new service called "Facebook Exchange".
Previous Facebook only displays ads on the right side of your Facebook page. This is the first time that Facebook will display ads in the News Feed. Some Facebook users may be annoyed.
The ad was shown to be retargeted ads. In other words, the ads shown will be based on the 'behavior' and your browsing habits, like what you like, what you usually post, what you usually find.
"Allowing advertisers to reach consumers through the News Feed is important, because people spend a lot of time in your News Feed than in other parts of Facebook," said Facebook through its official page Facebookstudio.com, quoted Liputan6.com, Wednesday (27/3 / 2013).
Rob Leathern, CEO of digital ad agency partner and Facebook API rate, ad performance will be much better if placed in your News Feed because it will get more attention from Facebook users. "Of course, higher ad rates," she said.
Business
Seen from the perspective of business, of course, advertisers want their ads seen people. Facebook has been the largest revenue is derived from advertising, with a contribution of 84 percent of Facebook's total revenue in 2012.
Ads that appear directly in the Facebook News Feed is the future business prospects, given the ad can also be viewed through mobile devices such as smartphones.
Advertising in your News Feed will initially be appearing on any desktop PC. But will possibly appear on mobile devices. Data as of December 2012 showed that about two-thirds of Facebook users access the site Facebook through mobile devices.
"Desktop is more in line with the FBX (Facebook Exchange), which effectively displays ads on the right side. And we also know that people can immediately respond desktop ads they see," said Facebook spokesperson Elisabeth Diana, as reported by Reuters.
Facebook plans to test the new service at some of its partners, and plans to expand further in the coming weeks.
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